Wintrobe's Clinical Hematology
Marketing That Works
The Advertising and Promotion Challenge
A Media Selection Calculus
Marketing That Works
Entrepreneurial Marketing
Predictive Validation of Linear Marketing Models
Towards a System for Monitoring Brand Health from Store Scanner Data
Marketing That Works
MEDIAC, an On-line Media Selection System
Advertising Works
Estimating Effect of Advertising on Market Share from Scanner Data
Smart Exception Reporting
Market Response Approaches to Marketing Strategy Decisions
Marketing that Works
The Need for Response Function Estimation in Strategic Marketing Resource Allocation Decisions
Marketing Shock Or Marketing Schlock
Sharpening the Marketing Edge
Promoter, an Expert Promotion Evaluation System