Management Science in Marketing B̀y David B. Montgomery and Glen L. Urban
Don't Just Relate - Adovocate!
Design and Marketing of New Products
The Power of Consumer Stories in Digital Marketing
Pre-test-market Models
Introduction to Management Science and Marketing
Digital Marketing Strategy
The roles of marketing, product quality and price competition in the growth and composition of the U.S. anti-ulcer drug industry
Management Science in Marketing
Trust Based Marketing on the Internet
Strategies for E-Business Success
Sprinter, méthode pour la prise de décision relative au lancement d'un nouveau produit
Essentials of New Product Management
Advanced Marketing Strategy
Marketing Information Systems
Marketing científico
Design and Marketing of New Products
Evolutionary Model Building
The Case for 'Benevolent' Mobile Apps