Livres de Gary L. Lilien

Principles of Marketing Engineering

Principles of Marketing Engineering and Analytics, 3rd Edition

Market Analysis with Lotus 1-2-3, Version 1.1

Principles of Marketing Engineering and Analytics

Grundwerk

Marketing Models

Optimal Weightlifting

Analyse des decisions marketing

An Exploratory Study of New Industrial Product Performance

Analyse des décisions marketing avec Lotus 1-2-3

A Utility Model for Product Positioning

Analytical Support for Managing New Industrial Product Design and Growth

Marketing Engineering

Industrial Adoption of Solar Air Conditioning

Forecasting Sales and Evaluating Launch Strategies for New Industrial Products

New Product and Brand Management

A New Product Launch-time Decision Model

Optimal Bargaining Procedures

Do European Industrial Marketers Budget Differently?

Marketing Engineering and User Manual and CD Rom Package