Optimal Strategic Pricing of Technological Innovations
Modeling the Marketing Mix Influence on Single Product Diffusion
Temporal Aggregation, the Data Interval Bias and Empirical Estimation of Bimonthly Relations from Annual Data
Dynamics of Innovation Diffusion
A Multivariate Regression Analysis of the Responses of Competing Brands to Advertising
Preference Measurement in Consumer Market Research
A Study of Functional Relationships in Drugstore Expense and Margin
Decomposable Regression Models in the Analysis of Market Potentials
A New Product Growth Model for Consumer Durables
Equilibrium Stochastic Choice and Market Penetration Theories
Optimal Advertising Expenditure Implications of a Simultaneous-equation Regression Analysis
Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research
An Experimental Study of Relationships Between Attitudes, Brand Preference and Choice
A Stochastic Brand Choice Framework for Econometric Modelling of Time Series Market Share Behavior
The Theory of First Purchase of New Products
A Study of the Influence of Halo on the Predictive Ability of Attitude Models
A Revised Version of the Theory of Stochastic Preference and Brand Switching
A Study of Attitude Theory and Brand Preference
An Experimental Study of Risk-taking and the Value of Information in a New Product Context