Bruce Montgomery (1921-1978)
Bruce Montgomery/Edmund Crispin
Management Science in Marketing B̀y David B. Montgomery and Glen L. Urban
Managerial Identification of Competitors
Competitive Reputations, Multimarket Competition and Entry Deterrence
Management Science in Marketing
Competitive Reactions and Conjecture
Letters and Papers Relating to David Bruce, Governament Agent in the Highlands, 1745
Linking Manufacturing Priorities to Markets
A Framework for the Comparison of Marketing Models
Ajusting R2
Toward Strategies for Marketing Home Energy Conservation
MULCAN MOD II: an Interactive Basic Program for Multicollinearity Analysis
Deterrence, Reputations and Competitive Cognition
$FTROFF
Marketing Management Models