Special Issue: Brand-consumer Storytelling Theory and Research
Brand-consumer Storytelling Theory and Research
Case Study Research
Measuring the Effectiveness of Image and Linkage Advertising
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Consumer Psychology of Tourism, Hospitality, and Leisure
Bad to Good
Market-Driven Thinking
Creating and Managing Superior Customer Value
Case Study Research
Business to Business Marketing Management
Case Study Research
Customer Portfolio Analysis Among Competing Retail Stores
Legends in Marketing: Naresh K. Malhotra
Marketing Management
Market-Driven Thinking
Applying Configurational Theory to Build a Typology of Ethnocentric Consumers
Research in Marketing in a Centrally Planned Economy