Marketing Social Change
Strategic Marketing for Nonprofit Organizations
Marketing Research That Won't Break the Bank
Ethics in Social Marketing
Strategic Marketing for Nonprofit Organizations
The Disadvantaged Consumer
On the Estimation of Production Frontiers
Strategic Marketing for Nonprofit Organizations
Strategic Marketing for Non-Profit Organisations
Backward Market Research
Strategic Marketing For Nonprofit Organizations, 7th Ed.
Towards the Development of Theoretically- Grounded, Objective, and Operational Consumer Segmentation Measurements
Cheap But Good Marketing Research
Clothing, Race, and Consumer Decision Making
Strategic marketing for nonprofit organinizations
Diffusing Marketing Theory and Research
Consumer Dissatisfaction and Market Performance
Legends in Marketing: Philip Kotler
Cost-conscious Marketing Research