ARF Criteria for Marketing and Advertising Research
ARF Criteria for Marketing and Advertising Research
The First 50 Years of the Advertising Research Foundation
Copy Research; what ARF Has Done and Ought (not) to Do
ARF Guidelines Handbook
The Advertising Research Foundation
Criteria for Marketing and Advertising Research
Advertising Research Directory
Operations Research in Advertising
New Developments in Advertising, Marketing and Media Research
Journal of advertising research[
Handbook for New Members
A Comparison of Estimates from the Nights-at-home Formula
Journal of Advertising Research (majalah).
Handbook of ARF Technical Services
Bylaws of the Advertising Research Foundation, Inc
A Short Annotated Bibliography of Marketing and Advertising Research
Guide to Advertising Research Services
ARF Analysis of Selective and Mass Markets and the Media Reaching Them, 1964